<Fuzzy brown bear> plays a father walking with his child. The father asks "Do you know what time it is? Rom tom." The child and his/her father exchanged rhyming phrases while a narrator explains that teaching a child how to read will teach your child how to read. The father then says, suddenly, "What's that crazy creature?". The child says "That's you, Daddy," and attacks the father. The commercial ends with a "Please Stand By" titlecard.